Prof. Dr. Tobias Kretschmer (LMU Munich) is offering a new online course “Digital Markets and Platforms” via the Virtuelle Hochschule Bayern(vhb) in the Winter Semester 2024/25.

For University of Passau students, the online course will be complemented by in-person tutorials offered by the Chair of Internet and Telecommunications Business.

The course aims to provide a thorough understanding of the fundamental concepts and dynamics that define digital markets and platforms. This includes an exploration of the transformative impact of network effects, big data, and digital technologies on business models, consumer behaviour, and economic policies.

The course can be chosen in the following study programmes:

• Bachelor Business Administration and Economics
• Bachelor Wirtschaftsinformatik (Information Systems)
• Bachelor Digital Transformation in Business and Society

University of Passau students who wish to complete this course should register on Stud.IP for the course 39509 Lecture: Digital Markets and Platforms mit Übung. All materials and instruction will be in English.